![]() SWOT has been described as the tried-and-true tool of strategic analysis, but has also been criticized for its limitations (see § Limitations).Ī SWOT Diagram showing eset. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. ![]() It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives. SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. A SWOT analysis, with its four elements in a 2×2 matrix.
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